Launched in Los Angeles in the autumn of 2000, 7 For All Mankind’s premium jeans quickly accrued a dedicated following, thanks to their innovative use of fits, fabrics, and finishes in denim. Dubbed 'Sevens' by fashion editors and stylists, the brand became an instant favourite among Hollywood’s leading ladies, with male fans soon agreeing when the 7 For All Mankind men’s collection was introduced in 2002. Today, as one of the world's most celebrated denim lifestyle brands, the company continues to create exceptional fits and flattering finishes for their legion of loyal fans.

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