Centered on the idea of a world of fashion, glamour and sexiness, the brand combines fashion with ‘rock n roll’, ‘art’, ‘celebrity’. Versace Jeans is a real testament to the richness of being. The denims are built around impeccable tailoring and boasts innovative design details. It appeals to the trendsetter who likes to look sharp and striking at all times. “Technology turned to sensuous advantage - thats the Versace way”

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